Our New Credit Unions!

Posted On: August 14, 2012
Category: August 2012
First Lincoln FCU, Lincoln, NE HealthOne FCU, Denver, CO Malheur FCU, Ontario, OR Metco CU, Cedar Rapids, IA NuVista FCU, Montrose, CO Pine Tree Community CU, Grangeville, ID Pocatello Railroad FCU, Pocatello, ID Pocatello Teachers FCU (ISU CU), Pocatello, ID Potelco United CU, Pocatello, ID WESC FCU, Casper, WY We would also like to announce our credit unions who recently added additional services for their lucky members. Member Center Services WyHy FCU, Cheyenne, WY New Mexico Educators FCU, Albuquerque, NM Mobile Tradesmen Community Credit Union, Des Moines, IA Lewis Clark CU, Lewiston, ID My Deposit ISU CU, Pocatello, ID Xpress Accounts New Mexico Educators FCU, Albuquerque , NM]]>
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Thinking of Going Mobile?

Posted On: August 14, 2012
Category: August 2012
Hear this: CU Times reports “Integrating mobile Web for your banking site is the first step to retaining customers and reaching the new mobile-savvy generation. Consumers are embracing the conveniences that are offered by mobile banking; 15% of consumers using mobile banking is up from just 12% in the second quarter of last year, and that number includes nearly 30% of consumers between the ages of 18 and 34, and nearly 15% of consumers between 35 and 54, as reported by Alix Partners.� Amidst these statistics, we know it can seem overwhelming to get started on a mobile banking platform. We found this great article from CU Times (quoted above) providing plenty of helpful info on how to do it right, the first time. Let us know if you think this article was useful to you in the survey below, and we will be sure to add more insightful tidbits in our future newsletters. Check it out here: http://www.cutimes.com/2012/06/26/mobile-makeover-how-to-create-a-snappy-site]]>
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CO-OP NextGen Begins Live Testing at Red Rocks CU

Posted On: August 14, 2012
Category: August 2012
Red Rocks CU, here in Highlands Ranch, CO. Check out the article below. CO-OP NEXTGEN ATM BEGINS LIVE TESTING AT RED ROCKS CREDIT UNION Industry-First Integrated ATM, Shared Branching Solution to be Available in September RANCHO CUCAMONGA, Calif. (July 17, 2012) – CO-OP NextGen ATMSM, designed to bring shared branching and greater self-service capabilities to automated teller machines (ATMs), has entered live beta testing at Red Rocks Credit Union, in advance of general market availability planned for September. CO-OP Financial Services and Diebold, Incorporated (NYSE:DBD), are developing the new application software, which enables members of participating shared branching credit unions to conduct nearly all branch transactions, including loan payments, at Diebold ATMs. CO-OP NextGen ATM is operating at the drive-up ATM outside of Red Rocks CU’s main branch. “CO-OP NextGen ATM is an industry-first integration of ATMs and shared branching, allowing credit unions to provide the self-service members increasingly demand in the convenient, proven channel of the ATM,� said Stan Hollen, President/CEO, CO-OP Financial Services. “Red Rocks CU is a great partner in the development of CO-OP NextGen ATM, which is going to help all credit unions get more out of their existing ATMs and improve the member’s self-service experience.� CO-OP NextGen ATM is a software solution, enabling credit unions to use their existing Diebold ATMs. Members can opt for a shared branching option to access all of their accounts with the credit union, not just those linked to the card as with standard ATM transactions. While giving members more ways to manage their accounts at their convenience, the product also frees in-branch staff to concentrate on more complex revenue activities. “Red Rocks CU is proud to participate as a beta for the next generation of ATM technology,� said Jason Nelson, Vice President of Service for the credit union. “Our credit union is passionately focused on providing greater financial returns to our membership as a result of increased operational efficiencies and lower operating costs. Reducing the costs associated with transactions is an important part of that equation. At the same time, our members desire a simplified, intuitive technology experience. This next generation of ATM technology promises to enhance that experience. It also allows us to provide our members with secure, 24-hour access to all of their accounts. This was an opportunity we couldn’t pass up.�]]>
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The CUSN/Intech Conference

Posted On: August 14, 2012
Category: August 2012
In between the excitement of planning and hosting our annual meeting held in late May and attending the Think Conference in early May we hosted two other events – one being the Intech Conference, only three days after our own annual meeting. The Conference, hosted in conjunction with Innovative Technology, Inc., was held in Omaha, NE and focused on a very timely theme for credit unions. We discussed the importance of evolving the typical credit union delivery channels to foster a thriving membership. Janet Anderson, President/CEO of Union Pacific Streamliner FCU commented that “it brought together management professionals and key vendors that complement each other. Discussions were brief, but centered on key concerns of moving towards the future with new and innovative products.� [caption id="attachment_277" align="alignleft" width="300"] Barb, Ruth, Tammy and Janet with their forks at the CUSN/Intech Conference[/caption] Barb Wisowaty of Kellogg Community CU commented that “The session was informative, evoking new ideas for the future.� The photo below shows Barb, Janet, as well as Tammy Nelson of Omaha Douglas CU and Ruth Gryskiewicz of Neighborhood Community who brought along their forks, included as part of the unique marketing piece we sent out to promote the conference.]]>
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CO-OP Think Conference

Posted On: August 14, 2012
Category: August 2012
CO-OP Think Conference was held in beautiful Boca Raton, Florida this year from April 29-May 1. Think 2012 was highly dynamic experience, bringing together speakers from a wide variety of industries, from high fashion to NASA, to foster a forward perspective to solving current credit union issues. The speakers included Former Trader Joe’s President Doug Rauch, ESPN Anchorman Chris Berman and Oakland A’s General Manager Billy Beane. These powerhouse speakers external to the credit union industry forced us to think outside of the norm. This year, Think was focused on addressing the missed opportunities presented to credit unions from the anti-bank movement. A variety of focus groups shed light on the public perception of credit unions, with often difficult responses. One response from the focus group was, “I’ve never seen any kind of advertising for any credit union. I always thought of credit unions as debt collectors. I had no idea what a credit union was. If I had known about credit unions, I would have chosen one in a minute.� Think speakers stressed that credit unions must diversify their marketing strategies to grab the opportunity that exists in the public dissolution of big banks. Here are some highlights from the Think 2012 Key Takeaways brochure on how to do it: • Social media. Don’t use it to sell; use it to participate in the conversations that are already happening about your credit union. Tell your own story by highlighting community involvement, interesting employees, memorable members. Also consider advertising on Facebook or other relevant sites. • Advertising. Yes, it’s expensive and yes, it raises visibility. Even if you can’t afford a massive campaign, it might be time to think about some modest ones. • Cooperative marketing. Have you checked out “I am a credit union� at Mitchell, Stankovic and Associates? It’s cooperative social marketing at its best. • Earned media. Tell your story to the press. It’s not spin; it’s information. “You have to do it in a way that honors the trust we’ve built with the media and bloggers. We also have to accept that if we’re going to be more visible, we’re going to be targets of scrutiny,� said CUNA President/CEO Bill Cheney. • National signage. We learned from focus groups that consumers don’t differentiate between branches, ATMs and other points of contact (it’s all “locations� to them). We also learned that consumers don’t “see� [caption id="attachment_330" align="alignright" width="300"] Mark Uden of Mutual First FCU in Omaha, NE at the Think Conference[/caption] credit union locations around town. Maybe it’s time for unified branding that tells the public they can “C U Here.� • Engagement. Think promotions are just talk, talk, talk? Host a free dog wash during the dog days of summer like Debbie Larson at Dakota Plains FCU did. • http://www.asmarterchoice.org/. Support CUNA’s online credit union finder because if consumers can’t find you, they can’t join you.]]>
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How To Retain Transient Members

Posted On: August 14, 2012
Category: August 2012
[caption id="attachment_294" align="alignright" width="300"] How do we keep our college students?[/caption] What we took away from the article was the necessity for credit unions to capitalize on convenience for these members, both in locations, services, and so on. USC CU (University of Southern California), Alabama CU (Alabama State University), and Aggieland CU (Texas A&M University) highlighted in the article mentioned the importance of shared branching in retaining their graduating members. Michael Kim, Chief Marketing Officer of USC Credit Union in Los Angeles, CA, commented ‘“Probably our biggest challenge has been overcoming the notion that USC CU is great while you’re on campus and that access becomes limited once students graduate and move out across country.�’ We found this quote in particular to resonate, because it is such a universal problem, not just for college credit unions, but all credit unions. While your credit union may not have a big student membership, consider a demographic that may be transient in among your membership or community. Do you have contract workers among your community? How about any military? Business and sales development? What about healthcare and nursing? All of these demographics, plus dozens more, demand convenience of access to their money, often nationwide. Shared branching provides this service, retaining these current members and attracting potential members in the community. [caption id="attachment_285" align="alignleft" width="300"] What about our snow birds?[/caption] Replacing a member’s thought process of, “Well, I landed a 6 month contract on the east coast…better switch to a bank,� to “Shared branching is really going to help me out for the next 6 months while I am away,� is key to a thriving credit union membership in all demographics and industries. Check out the article “How Five College Town Credit Unions Keep Members Post-Graduation� below: http://www.cutimes.com/2012/05/14/how-five-college-town-credit-unions-keep-members-p?utm_source=CUT_Top_Articles_062812&utm_medium=Email&utm_campaign=CUT_mktg_website]]>
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We Turned 20 This Year!

Posted On: August 14, 2012
Category: August 2012
th anniversary, although it does make some of us feel a bit…well…old. Shows how time flies when you are keeping pace with all the technological, legislative, and political changes we have seen over the past two decades. On that note, even over the past three years! Throughout turbulence and placidity, we have held true to being committed to the credit unions we serve. [caption id="attachment_288" align="alignleft" width="300"] Beautiful Arrowhead Golf Course[/caption] We held our annual meeting at the breathtaking Arrowhead Golf Course in Littleton, Colorado this year, and we did all we could short of closing the curtains to keep everyone from staring at the sweeping views of the jagged rock formations (see photos below). We unveiled some exciting changes and plans for the 2012-2013 year that are still in the works. We will keep you updated with any big news. We had a wonderful turnout, as usual, with 54 attendees and 22 representatives from credit unions all over our region. It was great to see all who attended and we hope they had a stellar time. We can’t wait until 2013 when we turn the big 2-1!]]>
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We've Changed Our Look!

Posted On: August 15, 2012
Category: August 2012
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