June 26, 2013
The west side of Denver had a huge addition to their transit landscape this spring - the opening of the "W Line" light rail public train system, which links the western suburbs to the city.
Construction has been in the works for years, and the opening of a western transit line is quite a big deal. We can see the W Line from our office here in Lakewood, so it's pretty cool for us too. Bellco CU has been a quick adopter of advertising on the new line, and its awesome to see the trains go by with credit union advertising. Definitely a forward thinking marketing ideology, something we are seeing more and more of now that credit unions are flexing their marketing muscles. Click on the images for a higher-res version.
Great job Bellco!
[caption id="attachment_1145" align="alignleft" width="525"] Bellco's ad comp, as seen on the side of the train[/caption]
June 26, 2013
CO-OP THINK registration is now open for 2014. They are offering a great deal on registration - check it out:
If you've been to THINK, you already know. If you haven't, chances are you've heard the buzz. Now it's your opportunity to experience this can't-miss credit union event firsthand at an exclusive rate.
Now through August 31, CO-OP is offering a special THINK 14 Insider Registration Rate of just $199. If you're looking for the insights and inspiration necessary to put aspirations into action, now is the ideal time to register before rates go up and space becomes limited.
Held in the remarkable city of New Orleans May 19â€”23, 2014, THINK 14 is already shaping up to be an influential and exceptional conference.
June 26, 2013
We love summer here in Denver. Nice, sunny, humidity free days.
You know what else we love? Credit unions joining shared branching, and new service centers - and we have lots of them!
Here are our newest editions to the CO-OP shared branching team and their service center locations. Welcome! Drum roll please...
Advantage Plus FCU, Pocatello, ID
- 2133 E. Center Street, Pocatello, ID â€Ž
- 3415 Johnny Creek Road, Pocatello, ID â€Ž
- 150 W. Chubbuck Road, Chubbuck, ID â€Ž
- 177 N. 4th Street, Montpelier, ID â€Ž
- 70 E 2nd S., Soda Springs, ID
- 465 Hillcrest Avenue, American Falls, ID
Aventa CU, Colorado Springs, CO
- 426 South Cascade Avenue, Colorado Springs, CO
- 2735 Dublin Blvd, Colorado Springs, CO
- 225 E Evans, Pueblo, CO
Del Norte CU, Santa Fe, NM
- 1216 Paseo de OÃ±ate, EspaÃ±ola, NM
- 1000 Trinity Drive, Los Alamos, NM
- 35 Rover, Suite T, White Rock, NM
- 3286 Cerrillos Road, Santa Fe, NM
- 403 West Cordova Rd, Santa Fe, NM
- 510 North Guadalupe, Suite A/B, Santa Fe, NM
Mountain River CU, Western Slope, CO
- 205 E 3rd. Street, Salida, CO
- 516 Harrison Ave, Leadville, CO
- 2437 Main Street, Alamosa, CO
Roswell Community FCU, Roswell, NM
- 2514 N Main St, Roswell, NM
- 26144 US Hwy 70, Ruidoso Downs, NM
...and we have a few more to come in just a few weeks.
State Employees CU in Albuquerque, NM also opened a beautiful new branch (photos below) at:
- 7851 Enchanted Hills, Rio Rancho, NM
State Employees' Rodeo Rd branch also moved to a new location:
- 4920 Promenade Blvd., Santa Fe, NM
New Credit Unions to CO-OP EFT / ATM Network Access:
Family Focus FCU, Omaha, NE
Atlantic City FCU, Lander, WY
June 26, 2013
CO-OP shared branching rebranding, well....where have you been??
The rebranding of the "swirl," the long-time logo used for service centers around the country, has been mapped out. Not even one scrap of old logo will remain. The process to switch over everything members have come to look for (as the slogan goes "look for the swirl") is coming together, and the process certainly will be exciting. The new logo indeed is vibrant and adds consistency between the ATM brand and the shared branching brand.
Here's what we know:
- On the week of July 22nd, CO-OP shared branching credit unions should be on the lookout for an email or postcard from CO-OP detailing the rebranding guidelines
- On Thursday, July 25, CO-OP will be hosting a webinar to go over the materials that were sent out and answer any questions
- On Tuesday, August 13th, the new logo will be launched
Final brand guidelines and timeline details are in the works, and updates will certainly be announced this summer. CO-OP is hosting webinars regarding the changes throughout the next few months. See the official press release and new logo below.
CREDIT UNION SHARED BRANCHING TO BE REBRANDED: CU SERVICE CENTERS TO GIVE WAY TO CO-OP SHARED BRANCH
CO-OP Network Also to be Presented to Consumers as CO-OP ATM
RANCHO CUCAMONGA, Calif. (April 30, 2013) â€“ The most recognized credit union consumer brand name will now be applied to the industryâ€™s shared branching network, it was announced today at THINK 13 in Chicago, by Stan Hollen, President/CEO, CO-OP Financial Services.
CU Service Centers and its â€œswirlâ€? logo and signage at participating credit unions will be replaced by CO-OP Shared Branch in a two-year rebranding process. Migration to the new logo will be done in a phased approach for the benefit of current shared branch users, as well as participating credit unions and state networks.
The decision on the consumer branding initiative was approved by the Boards of Directors of Service Centers Corporation (SCC), Credit Union Service Corp. (CUSC) and FSCC, LLC, the three entities that comprise CO-OP Shared Branching.
â€œThe merger of CO-OP and FSCC last year has led to a rapid expansion of the industryâ€™s shared branching network â€“ and the opportunity to unify the brand and make the unique credit union concept of shared branching much better known to consumers,â€? said Hollen. â€œWe can do this by drawing on the CO-OP name, which is already well known to them through our ATM network.â€?
In March, CO-OP Financial Services announced that CO-OP Shared Branch had reached 5,000 â€œlive tellerâ€? branches nationwide, trailing only three national banks in terms of branch locations. CO-OP Shared Branch also offers members access to more than 2,000 self-service locations at credit union branches and in select 7-Eleven stores nationwide.
â€œWith all the positive attention credit unions are getting in the media, the timing of this change seemed especially right,â€? said Craig Beach, President/COO of CUSC, and Sarah Canepa Bang, President/COO of FSCC and Chief Strategy Officer of CO-OP Shared Branching, in a joint statement. â€œLeveraging CO-OPâ€™s already strong brand recognition will help credit unions educate their members about the credit union difference, not to mention shared branching!â€?
CO-OP Network, which incorporates 30,000 ATMs nationwide, 9,000 of which are deposit-taking, is the largest credit union ATM network, and larger than any network operated by a bank.
CO-OP Financial Services is making a slight revision to the ATM brand as well, to ensure that the ATM and shared branch networks present the same look and feel to consumers. CO-OP Network is being rebranded â€œCO-OP ATMâ€? and will feature [this] logo.
â€œWe are changing the consumer-facing signage of CO-OP Network to CO-OP ATM because we want to make it even easier for members and consumers to identify exactly what they need,â€? said Hollen. â€œSo, now credit unions can present the two best known consumer services side-by-side in an industry brand that is consistent and communicates clearly what we offer.â€?
For more information on CO-OP Shared Branch and CO-OP ATM, visit www.co-opfs.org.
About CO-OP Financial Services
Based in Rancho Cucamonga, Calif., and founded in 1981, CO-OP Financial Services is the nationâ€™s largest credit union service organization in terms of number of credit unions, assets and members. The company specializes in helping credit unions thrive by providing products and services that make it more convenient for members to do business with them. With a motto of â€œBe There. Be More,â€? CO-OPâ€™s products fall into three business lines, including â€œLocations,â€? (ATM, shared branching and call center services); â€œCard Paymentsâ€? (debit and credit processing) and â€œMobile/Virtualâ€? (mobile, online, check imaging, bill pay services). To learn more visit www.co-opfs.org.]]>
June 26, 2013
By Doug Burke, President/CEO
The Credit Union Back Office Collaboration project continues to gain momentum! In mid-April, we emailed an overview of the initiative and the Whyâ€™s behind the endeavor to all of our credit unions.
Then on June 24th an email was sent to the targeted credit unions to participate in a survey in the areas of Core Processing, IT Support and Card Services.
Credit unions have asked us to further investigate five high priority services. This update provides you with Scope, Action Items and Direction:
Core Processing Services
The scope of the core processing project is to conduct research across many platforms and identify a couple of systems that meet the criteria of this project. Goals include:
- Identifying the direction the industry is heading for core processing
- Providing information and education opportunities for core processing technology
- Assisting credit unions with positioning for future core technology
- Identifying systems that provide strategic value and flexibility
- Creating opportunities to obtain lower cost systems through group purchasing
The scope of this project is to explore and recommend solutions for credit union information technology support. This scope does not include core processing and related functions, but addresses infrastructure and resources necessary to support credit union operations. Through credit union collaboration, we believe that we may achieve: a) cost savings through combined credit union aggregation, and b) improved technology and services by outsourcing to a provider in the IT industry.
- Research and develop an IT infrastructure plan for participating credit unions
- Provide a forum for ongoing IT education, primarily for credit union executives
- Create a portfolio of IT services that are economically feasible and offer expanded capabilities to credit unions.
To investigate a comprehensive support program for card services from basic group buying to complete debit, credit and ATM support services.
To investigate a comprehensive collaborative accounting program, designed with the flexibility for a credit union to choose to fully outsource accounting or to use the program for select services.
Marketing at credit unions involves varied levels of activity, processes, communications and desired areas of focus, each uniquely tailored to the individual credit union. The scope of the marketing project is to conduct research on current marketing paradigms and to determine areas where there may be potential for collaboration.
If you have any questions regarding this initiative, contact Doug Burke at email@example.com.]]>
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