Updated CBTs for Shared Branching Rule Changes

Posted On: April 22, 2016
Category: April 2016
CBTS You shared branching folks are probably aware that the shared branching rules changed on April 1st. Consequently, we here at CU Service Network are in the process of updating our shared branching online training modules (CBTs). So far, we have updated and completely overhauled the Operations CBT. You will find it is much more vibrant and relevant - and true to the April 1st rule changes. Soon, you will see changes to Funds Availability and Adjustments. Feel free to login and take the new Operations course to help acquaint yourself and your staff with the rule changes. Unfamiliar with our CBT program? It is free to all of our shared branching clients. We have eight robust courses, custom certificates, reporting, self-enrollment and more. Email adisantis@cusn.com or twiggin-fausnaugh@cusn.com to get started.  ]]>
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Latah FCU Expands Outsourced Accounting

Posted On: April 22, 2016
Category: April 2016
accounting We are excited to announce that one of our Back Office Accounting clients - Latah FCU - has expanded their services with us. Latah FCU Logo We asked CU Service Network CFO Debra Templin to fill us in. "We were hired last year to assess Latah FCU's daily operations. Beginning 1/1/16, we started with monthly general ledger reconciliations.  Latah President/CEO Lowell Stevens notified us that his EFT processor was resigning  and so we took over daily processing ACH, Share Drafts, etc.  The credit union is in a remote location [on the boarder of Washington and Idaho] and has difficulty recruiting and retaining the required talent and skill set. [caption id="attachment_3263" align="alignleft" width="479"] Latah FCU, on the Washington/Idaho boarder. Pretty remote[/caption]   Our Outsourced Accounting Service can be customized to meet every credit union's unique needs - from fully outsourced accounting to one-time, special projects. No two clients are the same. Latah FCU's customization would be considered an “advanced accounting solutionâ€? – more than basic daily processing and less than a full out-source. Here is what we do for Latah FCU: Daily Processing: ACH Processing ATM Settlement Credit Card Settlement Official Checks Share Draft Processing Shared Branch Visa Gift Cards General Ledger Reconciliations: Vault General Ledger Reconciliations Excluding: Student Loans Loan Participations Investments Corporate Fifth Third Bank Sweep Account Accrued Interest Accounts We are so glad we can help our credit unions when they need it most. It is part of our mission here at CU Service Network. For more information on our Outsourced Accounting Services, visit our website at cusn.com/back-office-solutions. ]]>
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Don't Forget to Register for Our Annual Meeting!

Posted On: April 22, 2016
Category: April 2016
reminder Only three weeks left to register for the CU Service Network Annual Meeting! We actually tossed around the idea of not even calling it an "Annual Meeting," because it really is so different from your typical Annual Meeting - and we want you to come! Check out the video our President/CEO Doug Burke made to announce the event here.

What is in store? A discussion on how to make credit unions stronger, more efficient, more relevant. Even if you have never been to our Annual Meeting before, we invite you to come and meet with your CU peers. After all, credit unions are stronger together.

We are hosting a pretty cool networking event afterwards too, with food and happy hour.

What is most exciting is that we have a very special guest speaker coming to talk about collaboration in the financial field.

Bernard Brun Bernarn Brun, Director, Desjardins Group, Montreal, Canada Desjardins Mr. Brun is the Director of the leading cooperative financial group in Canada and the fifth largest cooperative financial group in the world with assets of $227 billion. It is considered the number one safest and strongest financial institution in North America according to Bloomberg News. > > Learn more about the Desjardins Group here  

May 19th, 2016 1pm to 5pm Denver, CO

sign me up botton

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How Your Credit Union Can Dominate Search Results

Posted On: April 22, 2016
Category: April 2016
Young women is resting on the couch and surfing the internet on her laptop computer. We came across an interesting article today and wanted to share it with our credit union friends. The article is titled "Rage Against the Mega-Corp: How Your Small Business Can Dominate Search," from MarketingProfs.com The credit union industry may find this article particularly relevant, because it touches on a central "little guy vs big guy" theme that permeates so much of credit union land: the credit unions vs banks, David vs Goliath, local community vs Wall Street scenario. Let's take a look at what you can do to harness the power of SEO and search to benefit your credit union. 1. Own the local market 94% of people with smartphones search for local information on their phones. While you may not be the first in a search for car loans, a "local" query means that your credit union could respectively beat out the big banks and lenders in search result rankings. How? Google's "Pigeon." In 2015, Google introduced a new algorithm (Pigeon) that refined local search. What this means for you is that the precise location of the person searching for car loans is weighed more strongly in their search results. So, they may see their neighborhood credit union listed before a big bank, simply because they exist in the exact neighborhood as the person searching. Crazy! You should also make sure your listings are detailed and up to date on all local and industry search engines and review sites, such as Bank Rate and Credit Karma. Be a part of the community. Join and sponsor local events, participate in charity drives, donate branded merchandise for giveaways, and make sure your website is mentioned in the event advertising and print it on your swag. Participating in local events boosts your visibility, gets people talking about your business, and earns organic backlinks from local news outlets, bloggers, and magazines.
2. Be the voice of authority Why do people search online for businesses? The information they find determines whether they can trust you. Building authority through a blog builds trust, and trust is essential to an ongoing customer relationship. Your customers want to know where to turn to for reliable information in your areas of expertise. Post great content on a blog. If you're a local business and you're not providing content, then you're not giving your audience what it's looking for. They want to patronize businesses they know and trust. You can be the business that answers all their questions online, tells them which products are best for their situation and why, and offers tips and reasons why they need to buy. This is especially true for financial institutions, where so much more is at stake for the customer, rather than, say, buying a t-shirt. Make it local. Content is a prime opportunity to bolster local SEO. Your credit union could talk about local economy issues, best types of cars to buy for your local climate, etc. Almost every business has a local angle it can draw on to build authority. Know your local customers, and you'll know their concerns, then address those concerns. 3. Go mobile Does your credit union have a truly mobile website yet? Consider the stats. Google recently changed its search algorithm to exclude sites from mobile searches if the sites are not mobile-friendly. Considering that 60% of all searches are performed on mobile devices, and 40% of customers will go to a competitor site if yours won't load properly, not having a mobile-friendly website is the equivalent of just giving your business away. Test for mobile-friendliness. Just because your website looks "fine" on your smartphone doesn't mean it's actually mobile friendly in the eyes of Google. To determine whether your website is mobile-friendly, simply use Google's free Mobile-Friendly Test. I know I just did.
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