A big shout out to our credit unions who won a CUNA Diamond Award! We are so proud of your innovation and prowess in marketing. Thirty five categories, 1,100+ entries, big bling and bragging rights! The most prestigious annual credit union industry competition, the Diamond Awards recognize and reward creative excellence and outstanding results in credit union marketing.
Time and time again we see that the biggest reason people do not have credit union accounts is because they simply don't know anything about credit unions. People still think they have to work for a specific company or that they have to actually be a Union worker in order to join. Ignorance and misinformation is a huge factor in keeping people from a better banking experience at a credit union.
So what can we do? When we have strong marketing coming from credit unions across the country, the public becomes educated. Congrats to all!
Elevations Credit Union out of Boulder, CO, took home the Best in Show Award for their "Commitment to Fort Collins" campaign. Check out who elso took home a coveted award: