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By Alicia Disantis, Marketing Manager
At this moment, you might feel really uneasy being a marketer. While most credit unions’ operational departments are firing on all cylinders and focusing on ways to maintain “business as usual” (or as close to it as possible), marketing seems, well, redundant? Unneeded? Like the artsy kid at the science fair? I feel your pain, and I have gathered some ideas, inspiration and tips on what you can do right now to connect with your membership, keep your brain occupied while projects are put on hold, and assist your credit union in this challenging time.
Our focus this month, as it is for everyone, is how the coronavirus (COVID-19) is affecting credit unions. The financial impact COVID-19 will have on the lives of Americans has yet to be determined. However, credit unions are already stepping forward to help soften the blow for their members. And they’re looking to us for help balancing compliance with service. Our outsourced compliance services team here at CU Service Network has compiled a list of frequently asked compliance questions, below.
Normally reserved for our compliance clients, we are making this information available to all credit unions in hopes it helps you navigate this complex and confusing environment.
February is the month of love and we are crushing hard on data analytics. I mean, full blown photo taped-inside-the-locker, daydreamy, writing-combined-names-in-a-heart crushing. And we wouldn’t be surprised if you are too. Data analytics is the hottest topic of the year for credit unions. Some of the questions we are hearing in the industry are: How can a data analytics program be utilized without breaking the budget? Where do we start? How do I hire someone to do this? What do I actually do with the data once I have all of it? How do I show ROI? How do I know if she likes me…wait, that was eighth grade.
Last month, we reported that credit unions are being affected by the socioeconomic challenges of lack of skilled staff and cost of living in their communities. This month, we asked select credit unions across the country: How are you affected by these staffing challenges and what can be done to combat it? Below are responses from five credit unions in vastly different regions: Denver Metro, CO; Tucson, AZ, Pocatello, ID; Silicon Valley, CA; and Washington, D.C. who have shared their pain points and what they are doing to overcome these challenges.
In early February, self-sovereign identity FinTech CULedger announced that is has rebranded its digital identity solution, MyCUID, to MemberPass. Some of our readers may be aware that we are an investor of CULedger (check out our interview with CULedger CEO here). “CU Service Network feels strongly about authentication which is why we previously invested in CULedger,” says Doug Burke, President/CEO of CU Service Network. “We are excited about their progress and wanted to share some recent news and their changes. We believe their new MemberPass name should be more universally accepted by credit union members.”
By Trisha Wiggin-Fausnaugh, Operations Manager
With all the emphasis on new delivery channels, it’s easy to forget that many members still prefer banking in person. Shared branching gives your members that option nearly anywhere they are. In fact, CO-OP Shared Branch now offers more branches than any bank. Nationwide, accessibility to shared branching continues to grow.
We are excited to feature an article on the much-discussed CCPA topic, written by Alexander W. Powell, partner at Kaufman & Canoles Firm in Williamsburg, VA and and our retained law firm for our compliance team. We know that CCPA has been a massive source of headache and confusion for the credit union industry and we hope this article provides insight and value to you.
If today’s outlook for skilled workers was a forecast, it would likely be sunny skies for days. But what about for credit unions that are finding it increasingly difficult to find the skilled workers they need to fill open job requisitions for such skilled positions as accountants, compliance officers, and IT managers?
The forecast could be gloomy, with dense fog, which makes moving forward a challenge. So what can savvy credit unions do to improve the forecast and their overall business outlook? First, let’s take a look at the numbers.
At long last, we will be redesigning our website in the upcoming months. Because our website is used as a resource for many credit unions and houses our credit union University, we wanted to solicit feedback from the people who actually use it. So, we would like to know...what would you like to see on our new website?
Welcome to our yearly employee "thankful" article. 2019 has been a year of growth, new faces, and many new clients. We are so thankful that the credit union industry continues to find value in the collaborative services we provide, whether it be shared branching, accounting, or compliance. Some of our staff here has shared what they were thankful for in 2019. We hope you enjoy putting a face to a name to many of the individuals you talk to at CU Service Network...
Hi! Alicia here, your friendly marketer. CULedger: do you know what it is? Probably? Maybe? Not sure? This month, I asked our CEO Doug Burke to interview CULedger CEO John Ainsworth to discuss what the heck CULedger is anyway, and why should you care. Coming from a perspective of ZERO technology expertise, I wanted this interview to inform the credit union folks who: a.) are not technical, b.) don’t have time to follow the nitty-gritty details of tech updates, c.) who just want to know how, when and where this is all going to affect their credit union. Can you blame us for being overwhelmed??
We'd like to introduce you to the newest member of our team, Nathan Rogers, VP of Business Development & Marketing. Nathan may be a familiar name to you: he has decades of credit union industry experience, having worked at multiple credit unions, FSCC, and most recently, CO-OP. We are thrilled to have him join our team as he shares the same "people helping people" philosophy that is key to our company culture and success.