2. Be the voice of authority
Why do people search online for businesses? The information they find determines whether they can trust you.
Building authority through a blog builds trust, and trust is essential to an ongoing customer relationship. Your customers want to know where to turn to for reliable information in your areas of expertise.
Post great content on a blog. If you're a local business and you're not providing content, then you're not giving your audience what it's looking for. They want to patronize businesses they know and trust. You can be the business that answers all their questions online, tells them which products are best for their situation and why, and offers tips and reasons why they need to buy. This is especially true for financial institutions, where so much more is at stake for the customer, rather than, say, buying a t-shirt.
Make it local. Content is a prime opportunity to bolster local SEO
. Your credit union could talk about local economy issues, best types of cars to buy for your local climate, etc.
Almost every business has a local angle it can draw on to build authority. Know your local customers, and you'll know their concerns, then address those concerns.
3. Go mobile
Does your credit union have a truly mobile website yet? Consider the stats. Google recently changed its search algorithm to exclude sites from mobile searches if the sites are not mobile-friendly. Considering that 60% of all searches are performed on mobile devices, and 40% of customers will go to a competitor site if yours won't load properly, not having a mobile-friendly website is the equivalent of just giving your business away.
Test for mobile-friendliness. Just because your website looks "fine" on your smartphone doesn't mean it's actually mobile friendly in the eyes of Google. To determine whether your website is mobile-friendly, simply use Google's free Mobile-Friendly Test.
I know I just did.